{"id":144,"date":"2009-05-07T11:44:20","date_gmt":"2009-05-07T15:44:20","guid":{"rendered":"http:\/\/thestormypresent.com\/ocean\/?p=144"},"modified":"2009-05-07T11:52:12","modified_gmt":"2009-05-07T15:52:12","slug":"on-what-is-and-what-is-not-web-20","status":"publish","type":"post","link":"http:\/\/thestormypresent.com\/ocean\/2009\/05\/07\/on-what-is-and-what-is-not-web-20\/","title":{"rendered":"On What is, and What is Not Web 2.0"},"content":{"rendered":"

What is Web 2.0 ?<\/span><\/em><\/h2>\n

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Web 2.0 is more than technology; it\u2019s about openness, sharing and relinquishing control.\u00a0\u00a0 <\/span>It is a fundamental way of thinking about data, in that the owner of the data, cannot possibly think about all the ways \u2013good or bad- that data can be used, but with enough users, force more good than bad effects from the data source.<\/span><\/p>\n

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Social networking is a very small part of the Web 2.0 schema.\u00a0 <\/span>For instance, Social networking is mainly about socializing.\u00a0 <\/span>While all data sharing has a social concept; the Department of Defense forum for Lessons Learned for Officers serving in Iraq isn\u2019t about dinner and wine, it is about keeping soldiers alive.\u00a0 <\/span>Likewise, the interactive latitude and longitude map of known improvised Explosive Device (IED) locations in Iraq is Web 2.0 application which focuses on not losing vital Intel when solders go off duty and rotate back to the United States. <\/span><\/p>\n

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While many people do not understand twitter (a popular text blogging site) a user using an API is now sending arrest records across twitter using the open sheriff database.\u00a0 <\/span>A police officer or detective can now have every arrest sent to his phone, important if he has an informant he\u2019s keeping tabs on.\u00a0 <\/span>He can have this same service in his car, but he can\u2019t take his car laptop with him everywhere he goes.\u00a0 <\/span>If he could text back instructions on what to do with that suspect, from the field his ability increases immensely. <\/span>[1]<\/span><\/span><\/span><\/span><\/a><\/p>\n

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Harnessing Collective Intelligence. <\/span><\/h3>\n

The lesson: Network effects from user contributions are the key to \u2026 dominance in the Web 2.0 era.<\/em><\/span><\/span><\/p>\n

\u00b7\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Hyperlinking is the foundation of the web. As users add new content, and new sites, it is bound in to the structure of the web by other users discovering the content and linking to it. Much as synapses form in the brain, with associations becoming stronger through repetition or intensity, the web of connections grows organically as an output of the collective activity of all web users. <\/span><\/span><\/p>\n

Tim Orielly suggests Web 2.0 strengths lies in the independency of linking and crosses over relationships, the \u201cDrill Down\u201d ability of the endless links.\u00a0 <\/span>Why is Wikipedia great? Because each article has multiple links to many other topics. Face book? Click on a friend, click on a birthday, find other people with the same birthday, find interests, find other people with same interest, and so on. What about a site like Politico.com? It aggregates other news sites, and you can follow their links, to other news sites, meaning a story can followed forever in a widening circle. <\/span><\/p>\n

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Ease of User manipulation: Trickle down Smarts. <\/span><\/h3>\n

Part of the Harnessing of intelligence is that someone one has never heard is doing his best to share his ideas with the world.\u00a0 <\/span>People who by day go to an office can and often in his spare time goes back to the web and creates a Facebook interface that shows real time location of friends flicker photo\u2019s and locates it on Google Maps, and is able to be shown on any smart phone. \u00a0<\/span>The motivations are many -needed the app himself, thought it was cool, proof of concept effort- but the ability to share it with the masses is what makes the entire project worthwhile. <\/span><\/p>\n

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Web 2.0 would not be possible without companies or project makers willing to make data accessible through API (Application interfaces).\u00a0 <\/span>The most popular sites release API\u2019s and tools which allow the sites data to be minded based on rules set up in the interfaces, where interested parties (people, companies, developers) create mini programs to manipulate accessed data itself.\u00a0 <\/span><\/span><\/span><\/p>\n

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Most of the users on a site are simply consumers of the world of the coders or programmers, but the shear number of ways and ease of use to manipulate what they find is what draws people to a site. <\/span><\/p>\n

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Web 2.0 benefits from silent people tolling away to enhance the data and then sharing with the masses; consumers who are always seeking ways to manipulate their links and connections to other people or their own data. <\/span><\/p>\n

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Key Drivers<\/span><\/h3>\n

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Web 2.0 lesson: <\/span><\/span><\/strong><\/p>\n