{"id":143,"date":"2009-05-07T11:38:54","date_gmt":"2009-05-07T15:38:54","guid":{"rendered":"http:\/\/thestormypresent.com\/ocean\/?p=143"},"modified":"2009-05-07T11:48:04","modified_gmt":"2009-05-07T15:48:04","slug":"understanding-the-current-20-moniker","status":"publish","type":"post","link":"http:\/\/thestormypresent.com\/ocean\/2009\/05\/07\/understanding-the-current-20-moniker\/","title":{"rendered":"Understanding the Current 2.0 Moniker"},"content":{"rendered":"<p><span style=\"mso-ansi-language: EN;\" lang=\"EN\"><span style=\"font-size: small;\"><span style=\"font-family: Times New Roman;\"><a href=\"http:\/\/thestormypresent.com\/ocean\/2009\/05\/07\/on-what-is-web-20\/\" target=\"_blank\">Web 2.0<\/a> is itself a meme of the internet age, but it has spawned many others- Government 2.0, and Industry 2.0- which, as defined above, is a transition from the before to something new.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>But there is a greater definition which can be surmised and will be defined in this article. <\/span><\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><strong style=\"mso-bidi-font-weight: normal;\"><span style=\"font-size: small; font-family: Times New Roman;\">The Innovation Life Cycle<\/span><a style=\"mso-footnote-id: ftn1;\" name=\"_ftnref1\" href=\"http:\/\/thestormypresent.com\/ocean\/wp-admin\/#_ftn1\"><span class=\"MsoFootnoteReference\"><span style=\"mso-special-character: footnote;\"><span class=\"MsoFootnoteReference\"><strong style=\"mso-bidi-font-weight: normal;\"><span style=\"font-size: 12pt; font-family: \">[1]<\/span><\/strong><\/span><\/span><\/span><\/a><span style=\"font-size: small;\"><span style=\"font-family: Times New Roman;\"><span style=\"mso-spacerun: yes;\">\u00a0 <\/span><\/span><\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><span style=\"font-size: small; font-family: Times New Roman;\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><span style=\"font-size: small; font-family: Times New Roman;\">The 2.0 moniker means innovative, different, Wow! And yet evolving, and filled with potential able to reach past its original function or intent.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Any 2.0 means the system (service or technology et al) has evolved or transitioned to a second phase, an \u201cexciting\u201d every present, \u201cWe can\u2019t believe we lived without this\u201d Stage.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>It\u2019s also a signal of \u201creinvention.\u201d The 2.0 moniker fits right between early adapters and early majority. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><span style=\"font-size: small; font-family: Times New Roman;\">\u00a0<!--more--><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><strong style=\"mso-bidi-font-weight: normal;\"><span style=\"font-size: small;\"><span style=\"font-family: Times New Roman;\">The Innovation Life Cycle<\/span><\/span><\/strong><\/p>\n<ul type=\"disc\">\n<li class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"><span style=\"font-size: small;\"><span style=\"font-family: Times New Roman;\"><strong style=\"mso-bidi-font-weight: normal;\">Stage 1.0: Creation for <\/strong><strong style=\"mso-bidi-font-weight: normal;\"><span style=\"mso-ansi-language: EN;\" lang=\"EN\">Specificity <\/span><\/strong>&#8211; A system is targeted at a specific group or to fill a perceived need. This comprises of Innovators and early adopters who tend to expand the service by adding and discovering other uses and are the major force of influencing others to use the product.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span><\/span><\/span><\/li>\n<li class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"><span style=\"font-size: small;\"><span style=\"font-family: Times New Roman;\"><strong style=\"mso-bidi-font-weight: normal;\">Stage 2:0 Extension<\/strong> &#8211; The System achieves a critical mass by extending beyond its core target audience, and targeted users.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>It becomes \u201cThe next big thing.\u201d And suddenly it is the conversation. This is where Early Majority comes into play. <\/span><\/span><\/li>\n<li class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"><span style=\"font-size: small;\"><span style=\"font-family: Times New Roman;\"><strong style=\"mso-bidi-font-weight: normal;\">Stage 3.0 Ever Present<\/strong> \u2013 The system is so ever-present it becomes a verb. (Google, Tweet, Xerox, Phone, Email.) The system is no longer Novel, and is dis-attached from the technology that spawned it and many other systems or technologies are created to support it.<span style=\"mso-spacerun: yes;\">\u00a0\u00a0 <\/span>A new category of classification may even be created for it.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>This is the state where Late Majority and Laggards adoptors are literally pulled into the massive forward wave. <\/span><\/span><\/li>\n<li class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"><span style=\"font-size: small;\"><span style=\"font-family: Times New Roman;\"><strong style=\"mso-bidi-font-weight: normal;\">Stage 4.0 Reinvention and\/or Abandonment<\/strong> \u2013 At this stage, innovators again take over, but the system is clearly on its way out.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Laggards only exist here, and branded as \u201cnot with it.\u201d<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>It should be noted that Laggards can sometimes drive the innovation model in an effort to preserve the \u201cidealistic\u201d or cultural feel they had as in Stage 2.0.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>(Roller Skates to Roller Blade, VCR to DVR, 8 Track to Tape, Return of Vinyl, and the remodeled PT cruiser car.) <\/span><\/span><\/li>\n<li class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; mso-list: l0 level1 lfo1; tab-stops: list .5in; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"><span style=\"font-size: small;\"><span style=\"font-family: Times New Roman;\"><strong style=\"mso-bidi-font-weight: normal;\">Stage 5.0 Obsolescence \u2013 <\/strong>Few things truly reach this level of obsolesce without force.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>The Vacuum Tube for TVs is totally gone, even thou TVs still exist.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>8 Tracks are gone, even thou the ability to record and copy Information still exist.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Often times, part of the technology that has been redesigned. <\/span><\/span><\/li>\n<\/ul>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><span style=\"font-size: small; font-family: Times New Roman;\">To understand 2.0 moniker as part of the Innovation Life cycle, let\u2019s me first use an example. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><span style=\"font-size: small; font-family: Times New Roman;\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt 0.5in;\"><span style=\"font-size: small; font-family: Times New Roman;\">Twitter is not a web 2.0 Site by itself. It\u2019s static and rather boring.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>If one had to go to twitter web site all the time, it would not be a great website, forever lost in a niche; with the publishing of a twitter API, the ability to interact with twitter and twitter users in many different ways has allowed twitter to grow. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt 0.5in;\"><span style=\"font-size: small; font-family: Times New Roman;\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt 0.5in;\"><span style=\"font-size: small; font-family: Times New Roman;\">Twitter is now used for more than talking about or describing breakfast. It is now used for Alerts, to deliver news and to garner almost real time views on a subject better than a focus group. I can twitter from my computer.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>My cellphone can twitter. My Friends twitter. I can embed twitter on my web site. The news uses twitter. The police use twitter. People expect other people to tweet and wonder why they don\u2019t. I expect that when I tweet someone I get an answer. Twitter is used in warnings and notifications, to aggregate news and for statistical study. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt 0.5in;\"><span style=\"font-size: small; font-family: Times New Roman;\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><span style=\"font-size: small; font-family: Times New Roman;\">What is interesting about this example is that this is also the definition of email when it started.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>This is the pager 10 years ago, this is instant messaging (Aim, Yahoo Messenger, ICQ, and Jabber) 8 years ago, and this is Myspace 5 years ago.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Now those technologies seem either ever present (stage 3.0), tired, or defunct, or no longer \u201cnovel.\u201d (<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Clearly Stage 4.0 or 5.0)<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><span style=\"font-size: small; font-family: Times New Roman;\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><strong style=\"mso-bidi-font-weight: normal;\"><span style=\"font-size: small;\"><span style=\"font-family: Times New Roman;\">Innovation Phase definition. <\/span><\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><span style=\"font-size: small; font-family: Times New Roman;\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><span style=\"font-size: small; font-family: Times New Roman;\">It is during the stage 4.0 that a system fractures, and moves to either a new medium (tape to DVD) or the current medium continues to be reinvented (Telephone to cellphone).<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Because of this its is important to note be clear about the boundaries of the Innovation Life cycle we are using. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><span style=\"font-size: small; font-family: Times New Roman;\">We can say we are in: <\/span><\/p>\n<ul style=\"margin-top: 0in;\" type=\"disc\">\n<li class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; mso-list: l1 level1 lfo2; tab-stops: list .5in;\"><span style=\"font-size: small; font-family: Times New Roman;\">Email 3.0 (everyone has email, it\u2019 not novel) or instead Messaging 4.0 (after voice mail, email, Aim, and it\u2019s clear twitter is a reinvention of messaging)<\/span><\/li>\n<li class=\"MsoNormal\" style=\"margin: 0in 0in 0pt; mso-list: l1 level1 lfo2; tab-stops: list .5in;\"><span style=\"font-size: small; font-family: Times New Roman;\">Skiing 4.0 (Skying is clearly being reinvented with the introduction of the snowboard or Snowboarding 3.0 (people are starting to ask, don\u2019t you now board, you should try) or Winter Activities 2.0 (winter activities are fun again, with the X games leading the branding)<\/span><\/li>\n<\/ul>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\">\u00a0<\/p>\n<div class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><span style=\"font-size: small; font-family: Times New Roman;\">\u00a0<span style=\"font-size: large; font-family: Arial;\">\u00a0Web 3.0? \u2013 Off the Web. <\/span><\/span><\/div>\n<div class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\">\n<div><span style=\"font-size: small; font-family: Times New Roman;\"><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\">\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\">Using the standard for Web 1 (Static, pull info), Web 2.0 (Some push, Enhanced data manipulation.) we are getting very close to the Web 3.0 Standard (The data actively makes decisions for users, can create its own links). <span style=\"mso-spacerun: yes;\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\">\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\">This data and subsequent devices is always on, Always connected, always aware devices, which are not connected to the Web in a traditional sense. Web 3.0 is data which alert us based on perceived or supplied information about us.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>Cars that know where they are in traffic, known when their are low on air, can call a tow truck when broken down; clothing which knows when their dirty; refrigerators which realize they are low on milk and automatically order more because a user has bought a canister of milk 97% of the time within 2 days of being empty.<\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\">\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\">These data and devices exist now, however, have not achieved adoption by the masses, and there fore have not passed the final test of critical adoption.<\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\">\u00a0<\/p>\n<div class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\">\n<div><span style=\"font-size: small; font-family: Times New Roman;\"><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\">\u00a0<\/p>\n<p><a href=\"http:\/\/thestormypresent.com\/ocean\/2009\/05\/07\/on-what-is-web-20\/\" target=\"_blank\">Part 1. <\/a>Defining Web 2.0<\/p>\n<p><span style=\"font-size: small; font-family: Times New Roman;\"><a href=\"http:\/\/thestormypresent.com\/ocean\/2009\/05\/07\/on-what-is-and-what-is-not-web-20\/\" target=\"_blank\">Part 2 &#8211;<\/a> What is and what Isn&#8217;t web 2.0<br \/>\n<\/span><\/p>\n<p>\u00a0<\/p>\n<p><\/span><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p><\/span><\/div>\n<\/div>\n<div><span style=\"font-size: small; font-family: Times New Roman;\"><\/p>\n<div><span style=\"font-size: small; font-family: Times New Roman;\">\u00a0<\/span><\/div>\n<p><\/span><\/div>\n<p><span style=\"font-size: small; font-family: Times New Roman;\"><span style=\"font-size: small; font-family: Times New Roman;\">\u00a0<\/p>\n<p><\/span><\/span><\/p>\n<div style=\"mso-element: footnote-list;\">\n<div id=\"ftn1\" style=\"mso-element: footnote;\">\n<h1 style=\"margin: 12pt 0in 3pt;\"><span style=\"font-size: large; font-family: Arial;\">Bibliography <\/span><\/h1>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><span style=\"font-size: small; font-family: Times New Roman;\">This work contains work of other authors and is not intended to interfere with their copyright.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>In cases where the authors own words are clear and are determined to convey a better understanding, they were left as is, but in italics. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><span style=\"font-size: small; font-family: Times New Roman;\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><span style=\"color: #3366ff;\"><span style=\"font-size: small;\"><span style=\"font-family: Times New Roman;\">Not web 2.0, Tim Bray &#8211;<span style=\"mso-spacerun: yes;\">\u00a0 <\/span><\/span><\/span><a href=\"http:\/\/radar.oreilly.com\/archives\/2005\/08\/not-20.html\"><span style=\"color: #3366ff;\"><span style=\"font-size: small; font-family: Times New Roman;\">http:\/\/radar.oreilly.com\/archives\/2005\/08\/not-20.html<\/span><\/span><\/a><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><span style=\"color: #3366ff;\"><span style=\"font-size: small; font-family: Times New Roman;\">What is Web 2.0, Tim O\u2019reilly <\/span><a href=\"http:\/\/www.oreillynet.com\/pub\/a\/oreilly\/tim\/news\/2005\/09\/30\/what-is-web-20.html\"><span style=\"color: #3366ff;\"><span style=\"font-size: small; font-family: Times New Roman;\">http:\/\/www.oreillynet.com\/pub\/a\/oreilly\/tim\/news\/2005\/09\/30\/what-is-web-20.html<\/span><\/span><\/a><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><span style=\"color: #3366ff;\"><a href=\"http:\/\/en.wikipedia.org\/wiki\/Web_2.0\"><span style=\"color: #3366ff;\"><span style=\"font-size: small; font-family: Times New Roman;\">http:\/\/en.wikipedia.org\/wiki\/Web_2.0<\/span><\/span><\/a><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><span style=\"color: #3366ff;\"><a href=\"http:\/\/radar.oreilly.com\/archives\/2005\/08\/not-20.html\"><span style=\"color: #3366ff;\"><span style=\"font-size: small; font-family: Times New Roman;\">http:\/\/radar.oreilly.com\/archives\/2005\/08\/not-20.html<\/span><\/span><\/a><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><span style=\"color: #3366ff;\"><a href=\"http:\/\/www.wired.com\/wired\/archive\/13.08\/tech.html\"><span style=\"color: #3366ff;\"><span style=\"font-size: small; font-family: Times New Roman;\">http:\/\/www.wired.com\/wired\/archive\/13.08\/tech.html<\/span><\/span><\/a><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><span style=\"color: #3366ff;\"><a href=\"http:\/\/blogs.zdnet.com\/Hinchcliffe\/?p=71\"><span style=\"color: #3366ff;\"><span style=\"font-size: small; font-family: Times New Roman;\">http:\/\/blogs.zdnet.com\/Hinchcliffe\/?p=71<\/span><\/span><\/a><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><a href=\"http:\/\/bokardo.com\/archives\/not-a-technology-but-sharing\/\"><span style=\"font-size: small; font-family: Times New Roman;\">http:\/\/bokardo.com\/archives\/not-a-technology-but-sharing\/<\/span><\/a><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><a href=\"http:\/\/en.wikipedia.org\/wiki\/Technology_adoption_lifecycle\"><span style=\"font-size: small; font-family: Times New Roman;\">http:\/\/en.wikipedia.org\/wiki\/Technology_adoption_lifecycle<\/span><\/a><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><a href=\"http:\/\/en.wikipedia.org\/wiki\/Technology_acceptance_model\"><span style=\"font-size: small; font-family: Times New Roman;\">http:\/\/en.wikipedia.org\/wiki\/Technology_acceptance_model<\/span><\/a><span style=\"font-size: small; font-family: Times New Roman;\"> <\/span><\/p>\n<p class=\"MsoFootnoteText\" style=\"margin: 0in 0in 0pt;\">\u00a0<\/p>\n<\/div>\n<\/div>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web 2.0 is itself a meme of the internet age, but it has spawned many others- Government 2.0, and Industry 2.0- which, as defined above, is a transition from the before to something new.\u00a0 But there is a greater definition which can be surmised and will be defined in this article. The Innovation Life Cycle[1]\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,157],"tags":[405],"class_list":["post-143","post","type-post","status-publish","format-standard","hentry","category-commentary","category-executive-papers","tag-web-20"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/thestormypresent.com\/ocean\/wp-json\/wp\/v2\/posts\/143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/thestormypresent.com\/ocean\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/thestormypresent.com\/ocean\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/thestormypresent.com\/ocean\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/thestormypresent.com\/ocean\/wp-json\/wp\/v2\/comments?post=143"}],"version-history":[{"count":0,"href":"http:\/\/thestormypresent.com\/ocean\/wp-json\/wp\/v2\/posts\/143\/revisions"}],"wp:attachment":[{"href":"http:\/\/thestormypresent.com\/ocean\/wp-json\/wp\/v2\/media?parent=143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/thestormypresent.com\/ocean\/wp-json\/wp\/v2\/categories?post=143"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/thestormypresent.com\/ocean\/wp-json\/wp\/v2\/tags?post=143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}